Simple, Predictable Overhead.
Math-Backed Return on Investment.
No sales demos required. No hidden fees. Test our instant Telegram alerts and de-escalation response generator with 5 free drafts—zero credit card required. After your trial, full access is just $30/month flat.
Free Trial
Experience how PASTEL intercepts negative reviews before committing.
PASTEL Plus
Complete peace of mind. Every review alert answered calmly and professionally.
5 free drafts included. Upgrade only when you are satisfied.
Support PASTEL
Back indie development and support clean, tracker-free software for honest businesses.
Voluntary donation. Thank you for your support!
Calculate The ROI of Responding to Reviews
Academic research from Harvard Business School proves that a 1-star drop in ratings costs local businesses 5% to 9% in monthly revenue. See how the numbers work for your business:
Between $1,100 – $1,980 in lost bookings every month (5%–9% drop).
Saving just 9.0 jobs in 12 months pays for an entire year of PASTEL ($360/yr).
PASTEL protects $13,200 in annual revenue at risk for an overhead of just $30/month.
The Bottom Line for Your Business
At $30/month, PASTEL is an insurance policy. A single unaddressed 1-star review can scare away dozens of prospective customers. Fast de-escalation protects your rating 24/7.
PASTEL vs The Enterprise Bloat
Why pay $300+/month for software with mandatory sales calls when PASTEL solves the actual problem for $30?
| Feature / Metric | PASTEL | Podium | Birdeye | Reputation PR Agency |
|---|---|---|---|---|
| Monthly Cost | $30/month flat | $289 – $449/mo | $299 – $599/mo | $1,000 – $2,500/mo |
| Contract Terms | Month-to-month (0 lock-in) | 12-month contract typical | 12-month contract typical | 6–12 month retainer |
| Free Trial | 5 drafts ($0, no card needed) | Sales demo required | Sales demo required | No free trial |
| Password Security | 100% Zero password sharing | Requires OAuth Google Admin | Requires OAuth Google Admin | Requires shared login credentials |
| Alert Delivery Speed | < 3s to phone via Telegram | App push or email digest | Email digest / App push | 24–48 hour delay |
| Tone Customization | 10 brand personality tones | Basic AI templates | BirdAI templates (extra fee) | Human drafted (slow) |
Frequently Asked Billing Questions
Do I have to enter a credit card to start the trial?
No. We believe in earning your trust first. You can register, set up your review notification forwarding in under 2 minutes, and generate 5 response drafts completely free. You only enter payment information when you are ready to continue with PASTEL Plus.
What happens when I use up my 5 free drafts?
When you use all 5 drafts, you will be prompted to upgrade to PASTEL Plus ($30/mo) to unlock unlimited AI drafts. Your review alerts on Telegram and email will continue running without interruption so you never miss customer feedback.
How do additional locations work?
Your primary business location is covered under the base $30/month fee. If you manage multiple locations or franchise branches, each additional location is just $20/month. All locations are managed within your unified workspace.
How does cancellation work?
You can cancel your subscription at any time with a single click from the Billing page in your dashboard. There are zero cancellation penalties, zero exit fees, and no awkward sales retention calls.
Why is PASTEL $30/month while competitors charge $300+?
Big legacy software companies spend millions of dollars on aggressive outbound sales teams, expensive trade show booths, and complex messaging features you probably don't need. PASTEL is built lean, fast, and privacy-first: we give you instant review alerts and calm de-escalation drafts directly to your phone.
Start Defending Your Business Rating Today
Start with 5 free AI response drafts across all 10 brand tones. Zero password sharing and no credit card required. After your trial, full access starts at $30/month.